Read Story ↗Our Work With WHOOP
A brand we have worked with in wearable hardware. Our perspective on the physical product behind a digital service.
Stories.
Our Work.
Our Way Of Making.
We have worked with Oura, WHOOP and Eight Sleep. Explore the products behind our client work, then get inside the decisions that shape our approach.
Read Story ↗
Read Story ↗Our Work With Eight Sleep
A brand we have worked with in connected sleep. Why electronics, mechanics and system integration have to work together.
Read Story ↗Our Work With Oura
A brand we have worked with in wearable health. Our perspective on the details around a small, personal product.
Read Story ↗Therabody × Asian Manufacturing
How specialist manufacturers help a recovery brand expand into new products, new technologies and new categories.
Our Work: Oura, WHOOP and Eight Sleep. Also in the journal: our Therabody industry notebook.
Our Service Principles
Our Approach.
Decisions, methods and lessons from working with global hardware brands.
Inside FendaFrom Brief To Build: How We Work
Our way of connecting design, suppliers and production—one clear decision at a time.
Read Insight
Inside FendaThe Choices Behind A Better Product
What we look for beyond a factory quote, from SMT capability to the cost of the finished product.
Read Insight
Inside FendaYour Team Where The Work Happens
How we bring the brand, engineers and factories into one working loop.
Read Insight